This is not merely a volume expansion. It signals a shift from an EV-assembly narrative to a vertically integrated energy platform.
🔹Scooter Portfolio: Breadth, Pricing Power, and Scale:
Ola Electric currently offers one of the widest electric two-wheeler portfolios in India, spanning premium, mass-market, and performance categories.
Premium offerings
- S1 Pro+ (5.2 kWh): ₹1,90,338
- S1 Pro+ (4 kWh): ₹1,70,338
- S1 Pro (4 kWh): ₹1,44,999
- S1 Pro (3 kWh): ₹1,24,999
Mass-market offerings
- S1 X+ (4 kWh): ₹1,19,999
- S1 X (2 kWh): ₹84,999
- S1 X (3 kWh): ₹98,999
- S1 X (4 kWh): ₹1,14,999
Sports segment
- S1 Pro Sport (5.2 kWh): ₹1,64,999
- S1 Pro Sport (4 kWh): ₹1,49,999
With mass deliveries now underway, January becomes the first full month where:
- Gen-3 models are delivered at scale
- In-house Bharat Cell technology is commercially deployed
- Average selling prices remain resilient despite mass-segment exposure
Even under conservative assumptions of 25,000–30,000 scooters per month, and a blended ASP of approximately ₹1.10–1.20 lakh, scooter revenue potential from January stands at:
🔹Bharat Cell: From Capability to Cash Flow:
The commencement of mass deliveries using Ola’s 4680 Bharat Cell is structurally significant.
Battery cells represent the largest cost component in electric vehicles. By internalising this layer:
- Cost volatility from global cell suppliers reduces
- Gross margin visibility improves
- Pricing flexibility increases without sacrificing competitiveness
This marks Ola’s transition from showcasing manufacturing capability to monetising vertical integration—a distinction that markets often underestimate early.
🔹Energy Storage: A Second Revenue Vertical Takes Shape:
Beyond mobility, Ola Electric has entered India’s rapidly growing energy storage market with the launch of Ola Shakti home battery systems, priced from ₹30,000 onwards.
Key strategic attributes:
- Targets a market currently estimated at ₹1 trillion, projected to reach ₹3 trillion by 2030
- Uses the same 4680 cell platform as Ola scooters
- Distributed via the company’s 4,000-store retail network
- Requires no additional capital expenditure, leveraging existing infrastructure
Deliveries are scheduled to begin January 2026, but the groundwork for this vertical is already in place. The company expects battery demand for storage to reach 5 GWh over time, potentially exceeding automotive battery usage.
Even limited early adoption can translate into meaningful incremental revenue, with structurally higher margins than vehicle sales.
🔹Why January Matters:
January represents the point where:
- Deliveries replace launch momentum
- In-house technology begins reflecting in revenue quality
- Product diversity smoothens cyclicality
- Non-vehicle revenue streams move from concept to execution
Ola Electric is no longer dependent on a single model, segment, or pricing cycle. Its operating structure now spans mobility, energy storage, and cell manufacturing—each reinforcing the other.
SumanSpeaks View:
Ola Electric Ltd’s evolution is no longer about chasing volumes alone. It is about owning critical layers of the value chain and deploying them across multiple revenue pools.
As mass deliveries scale from January and adjacent energy verticals take shape, Ola begins to resemble less an EV manufacturer—and more an integrated energy company in motion.
The distinction matters. And markets usually price it in late.
From a medium-term perspective, the evolving revenue visibility suggests upside potential toward the ₹72–77 zone, with accumulation on market-led dips, appearing to be the more prudent strategy.
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