Winning Strokes 

The BSE Sensex is trading at 49,649.32 down 117.62 points  (-0.19%) while the Nifty50 was seen at 14,843.25 down 35.65 points (-0.21%). The Nifty is likely to trade in a range between 14250 - 15000. Hence, you can shape your trading decisions based on this.  

#The shares of Future Retail Ltd is now trading at Rs.50.15, after hitting a low of Rs.47.80 intraday. The company is revamping its businesses, after the shopping malls opened post Lockdown. It is also not worried too much with working capital requirements as it is getting support from RJio Mart in the form of an extended credit. Infact it is Mukesh Ambani who is running the show for Future group. Photo: Yosucces.

Moreover, according to a news on Live Mint, 22 March, 2021:

Lenders to Future Lifestyle Fashions Ltd have prepared a draft debt resolution plan that will give the company that runs the Central and Brand Factory outlets a two-year repayments moratorium, but no concession on interest rates, according to two bankers aware of the plan.

According to a report published in The Times of India:

Future Retail will deliver groceries and clothes from its main retail stores within two hours, it said on Thursday, as the company expands in an e-commerce sector dominated by the likes of Amazon.com. This alone is sufficient to shore up its balance sheet, even if there is no Footfalls in their showrooms.

Hence, you need to average the shares if you have bought at higher price or can take fresh positions. 

Amazon. com itself is embroiled in lot of controversial issues, if media reports are to be believed. They are probably playing around to obfuscate the main issue. 

According to a report published in Business Standard on 18 March, 2021:

A  trade association on Wednesday asked the government to take "strict action" against Amazon and Flipkart, accusing the e-commerce companies of violating India’s rules on foreign direct investment (FDI).

In another development, the Confederation of All India Traders (CAIT) in a letter sent to Union Commerce Minister Piyush Goyal has said that foreign entities like Amazon and Flipkart are hell bent on ruthlessly destroying the Indian retail sector with their deep pockets and expansive lobby of legal experts who will stop at nothing before trampling the lives of over 40 crore Indians. 

In another report on CNBC TV18:

Kishore Biyani-led Future Retail’s Big Bazaar has launched a two-hour delivery service for fashion, food, FMCG and home products on the retail chain’s website or mobile app as it looks to expand its presence online.

Future Retail Ltd suffered due to the nationwide Lockdown, but now with the emergence of its online wing, its fundamentals are set to improve considerably, regardless of the pending court cases.  Bottomline is Amazon.com  can only restrict Reliance from purchasing, but it can't do anything to restrict the improving fundamentals of the company. Infact Amazon would also not like its Rs.1500 crore investment in a group company of Future Retail Ltd to sink. Hence, an out of court settlement is on the cards. 

Buy, the Shares of Future Retail Ltd in all declines and keep holding. Traders are unnecessarily thinking too much negative on the company when there is only positive and positive.