Lux Cozi undergarment ad banned by I&B Ministry for vulgarity:

The Information & Broadcasting Ministry has banned an advertisement of Lux Cozi brand of underwear, showing a semi-clad male and female model and a dog, as the ad was found to be indecent, vulgar and suggestive, and thus violative of Rule 7 (8) of the Advertising Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and rules framed there under.

However, the ad was being telecast on several channels despite the ban. Now, therefore, the Central Government, in exercise of powers, amongst others, under Sub-Section (3) of Section 20 of the Cable Television Networks (Regulation) Act, 1995, has prohibited the transmission or retransmission of the advertisements of Lux Cozi Undergarment on all broadcasting platforms with immediate effect, and has also advised all channels to be more careful in future in selection of content of advertisements.

The channels have also been directed to strictly adhere to the Advertisement Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and Rules framed there under in order not to invite further action under the said Act and Rules.

Earlier, there were controversies over the airing of ads for Frenchie X undergarments, which, too, were found to be suggestive in nature. Its telecast was stopped after the Ministry had issued a notification to channels and had even asked them to run a scroll cautioning viewers about the advertisement’s content while airing it.