(i) In United Breweries (Holding) Ltd the family of Dr.Vijay Mallya, had direct holding of 7.91% which means this is one of the family jewels of Dr.Vijay Mallya.
(ii) In UNITED BREWERIES LTD, a Dr. Vijay Mallya Group Company, the United Breweries (Holding) Ltd, holds 11.46% of the shares. Now at the current market price of Rs.944.85, the value of this holding comes to Rs.2862509150 8.35 or ~Rs.2862.51 Cr, against the market cap of the company of only Rs.790.80 Cr and Book Value of Rs.236.90.
(iii) In UNITED SPIRITS LTD, another Vijay Mallya Group Company, this company holds 18.03% of the shares. Now at Rs.1983.20 per share, of United Spirits Ltd, the value of this holding comes around Rs.46758487477.6 or ~Rs.4675.85 Cr.
(iv) In UB ENGINEERING LTD, it holds 37.18 %, whose value become Rs.244621106.7 or ~Rs.24.46 Cr.
The philosophy of buying the shares of this company is that, the shareholders are actuallying buying the shares of Blue Chips like, United Breweries Ltd and United Spirits Ltd at a fraction of their current price.